Lecture 2 examines the tools and concepts needed to conduct an external strategic-management industry analysis (sometimes called environmental scanning or external audit). An external analysis focuses on identifying and evaluating trends and events beyond the control of a single firm, such as increased foreign competition, demographic or cultural changes and, generally, macro-environment influences. An external analysis reveals key opportunities and threats confronting an organization, so managers can formulate strategies to take advantage of the opportunities and avoid or reduce the impact of threats. This lecture presents a practical framework and guidelines for gathering, assimilating, and analyzing environmental information. The Industrial Organization (I/O) view of strategic management is introduced.
- Course Repository / Lecture notes : Download my presentation
- Course Repository / Calendar & Readings: Please read the case-study (ask for password!)
- Assignment: Download the second assignment from here (pdf file) / deadline 11.12.2006, 13:00h / please reply by SMS, see assignment document for guidance.
3 comments:
As you told us, the lecture 2 presentation has been available on the blog since 15:00, however the link for downloading it is not activated.
Regards
-Markos Chelios
Mr Kavasalis,
for some reason i cannot download the lecture and the assignment.
I will try again later.
Panagiotis Kalliontzis
Thanks for your messages. Now, everything works properly!
--petros
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