These two lectures focus on explaining further the concept of "value network" as a nested network of producers and markets (users / consumers). Very frequently, the scope and the boundaries of a value network are defined by the corresponding "technological trajectory" (another concept investigated by this lecture). This implies that a value network embodies a specific problem solving agenda built on its own rank-ordering of important product attributes. As a result, various value network co-exist at the same time, with business companies eventually participating in more than one. More important, the co-existence of various value networks creates sometimes the conditions of the emergence of a disruptive innovation. This is what C. Christensen explains in the "Innovator's Dilemma"...
- Course Repository / Lecture notes : Download my presentation
- Course Repository / Calendar & Readings: Please read carefully the online paper and C. Christensen book's chapter from business week
