Hello,
Lecture 3 focuses on identifying and evaluating a firm’s strengths and weaknesses in the functional areas of business, including management, marketing, finance/accounting, production/operations, research and development, and management information systems. Relationships among these areas of business and the strategic implications of important functional area concepts are examined. Strategies are formulated that take advantage of an organization’s internal strengths and improve upon weaknesses. The Resource-Based View (RBV) of strategic management is introduced as well as the Value Chain Analysis (VCA) concept; the importance of resources and competences, in terms of creating competitive advantage, is explained in depth through two cases form the automobile industry.
- Course Repository / Lecture notes : Download my presentation
- Course Repository / Calendar & Readings: Please read carefully the case-studies (3) I have uploaded (ask for password!)
- Reminder: 1st in-vivo test (with reference to Lectures 1, 2, 3, 4): Wednesday 10.01.2007 at 6pm!
