what you will learn in this course

1. A set of fundamental concepts for understanding the process of how business (what is this exactly?) organize to meet the objectives they fix:

• Strategy and strategic management
• Positioning in the competition and sustainable competitive advantage

2. A set of concepts for understanding the process of how business deal with the "technology factor" in the emerging digital world:

• Technological innovation and how to create and capture value from it
• Leverage opportunities in the knowledge / information economies