tenth lecture: applications and work-in-class!

Hello,

In this final session, the class will work on two applications of the knowledge acquired during the semester.

The first application refers to the role of users preferences in the technology evolution [please make the link with value networks concepts]. Paper to be discussed and presented from students: M. Tripsas, 2001, Understanding the timing of technological transitions: The role of user preferences, Harvard Business School Working Paper)The

The second application is an A-Z case of strategic analysis and choice, with reference to Ryanair, an EU low fare airlines company [please make the with Delta model approach]. Paper to be discussed and presented from students: Case: Ryanair (Pearson Education Limited 2005).

--petros

eighth and nineth lecture: business value networks and technology development

Hello,

These two lectures focus on explaining further the concept of "value network" as a nested network of producers and markets (users / consumers). Very frequently, the scope and the boundaries of a value network are defined by the corresponding "technological trajectory" (another concept investigated by this lecture). This implies that a value network embodies a specific problem solving agenda built on its own rank-ordering of important product attributes. As a result, various value network co-exist at the same time, with business companies eventually participating in more than one. More important, the co-existence of various value networks creates sometimes the conditions of the emergence of a disruptive innovation. This is what C. Christensen explains in the "Innovator's Dilemma"...

• Course Repository / Lecture notes : Download my presentation
• Course Repository / Calendar & Readings: Please read carefully the online paper and C. Christensen book's chapter from business week
  

--petros