forth lecture: internal analysis (part II)

Hello,

Fourth Lecture continues on material exposed in Lecture 3. The notion of "competences" is explained in depth with reference to BMW and F1 cases. The importance of competences is also illustrated by Southwest airlines case which provides anm interesting definition of competence as "recipy" of how to maximize the use of one specific type of resource. Furthermore, this Lecture gives a dynamic definition of competences and introduces the notion of "developing capabilities over time" as a prerequisite for sustainable competitive advantage. In fact, it appears that superior capabilities can lead to superior performance, by improving the terms on which resource commitments can be made and rise barriers to imitation...

• Course Repository / Calendar & Readings: Please read carefully recent posts in "Calendar & Readings" Category
  
• Reminder: 1st in-vivo test (with reference to Lectures 1, 2, 3, 4): Wednesday 10.01.2007 at 6pm!

--petros

third lecture: internal analysis

Hello,

Lecture 3 focuses on identifying and evaluating a firm’s strengths and weaknesses in the functional areas of business, including management, marketing, finance/accounting, production/operations, research and development, and management information systems. Relationships among these areas of business and the strategic implications of important functional area concepts are examined. Strategies are formulated that take advantage of an organization’s internal strengths and improve upon weaknesses. The Resource-Based View (RBV) of strategic management is introduced as well as the Value Chain Analysis (VCA) concept; the importance of resources and competences, in terms of creating competitive advantage, is explained in depth through two cases form the automobile industry.

• Course Repository / Lecture notes : Download my presentation
  
• Course Repository / Calendar & Readings: Please read carefully the case-studies (3) I have uploaded (ask for password!)
• Reminder: 1st in-vivo test (with reference to Lectures 1, 2, 3, 4): Wednesday 10.01.2007 at 6pm!

--petros

second lecture: external analysis

Hello,

Lecture 2 examines the tools and concepts needed to conduct an external strategic-management industry analysis (sometimes called environmental scanning or external audit). An external analysis focuses on identifying and evaluating trends and events beyond the control of a single firm, such as increased foreign competition, demographic or cultural changes and, generally, macro-environment influences. An external analysis reveals key opportunities and threats confronting an organization, so managers can formulate strategies to take advantage of the opportunities and avoid or reduce the impact of threats. This lecture presents a practical framework and guidelines for gathering, assimilating, and analyzing environmental information. The Industrial Organization (I/O) view of strategic management is introduced.

• Course Repository / Lecture notes : Download my presentation
  
• Course Repository / Calendar & Readings: Please read the case-study (ask for password!)
• Assignment: Download the second assignment from here (pdf file) / deadline 11.12.2006, 13:00h / please reply by SMS, see assignment document for guidance.

--petros

register in this course

Hello,

Please take two minutes to register in this course. Click on the title of this post to get the registration page. When you go there, you are requested to fill the form and submit (add / προσθήκη). If possible, do that before next Wednesday!

thanks,

--petros

first assignment

Hello,

Thanks for participating, all of you and in time! In fact, I got 25 responses! Now, my teaching assistants will go through your sms replies to attribute points as follows: correct answer = 2 points; wrong answer = 0 points (please, let us know on next Wednesday about summary of results per student).

Correct answers: 1B/2A/3C/4A/5A

--petros